The great thing about this game is how so much etiquette has been created by the players! Things like fair-trade rules and FP swap threads are ideas that were originated by players in the early days of FOE and are now common things that the game has been updated to make easier for players to participate in.
(We couldn't always simply post attachments for GBs or trade offers in the messages. For old swaps, you would open the message, see who typed in the last GB, exit the messages and go visit the GB, donate your points, close the GB menu and return to the message center to type in the GB you would like the next person to put points on. Now it's super easy and convenient. You would have to manually type in trades, and then rather than simply clicking and accepting in the message, you would leave the message center, open the market menu, find the trade, and THEN accept it. Anyhow, I digress about the old days...)
Many of the "rules" are created agreed upon by players among themselves, so that's why you won't see Inno enforcing them; there is no wrong way to play the game. I have 2 world I currently play in actively, WALSTRAND & GREIFENTAL. If you're in either, send me a friend request and feel free to join my guild as well if you're looking for one. And in Walstrand, I have a Zeus and a Temple of Relics which are 100% open for wanton Forge Point dumping!