I am fairly new to Forge of Empires and am thoroughly enjoying playing it. With the holidays coming, I would suggest that Diamond Gift Cards be offered (e.g. - a 2000 Diamond Gift Card that can be purchased for $25.00). These could be given electronically or a Diamond Gift Card certificate printed out so it can be included in a card. It would be redeemed through a code. The cost of diamonds seems to be the primary issue people have with FoE (though I understand the need to charge something for you are running a business) and this may help alleviate this burden. Thanks for your time.