you can polish or motivate each of your neighbors, friends, and guild mates. any neighbors who are not friends or guild mates can be attacked and, if defeated, plundered.
each player action (attack, polish, motivate) can be done once per 24 hrs. so if you had 80 people in your guild, you could polish each of them for a total of 79 (80 minus you). same with neighborhood and friends.