I have to agree with you. I am a new player as well and I really enjoy the town building and friendship aspect of this game. However, the PVP side is very lacking, ridiculously un-even, underdeveloped. The kicker is that INNO loves it just the way it is....Half Ass. Most of the community likes it this way as well. Save your breath because you will not reach anyone here with complaints about the PVP.
However, you will get tons of good information from the players about using the current mechanics. Good luck.