Maybe this?What official rules? Can you show whre those are?
I would say it is all in the execution. Do it right and very effective. But very easy to do poorly and get a bad reputation.It's happened to me a few times. Oddly enough once while I was doing my Guild to Guild Peddling last year.
The guy had started a GE oriented Guild the week before handed over the Guild to another Guildie and spent a lot of time recruiting.
Intrigued me so I wound up joining the Guild for a week.
Turned out to be a really successful technique for recruiting. In two weeks they had about 30 Guildies. I just looked, they are now 77-4-0 in GEC.
It goes back to what i said earlier about Guilds and shoes.