It also did not help that the movie The China Syndrome starring Jane Fonda (me, not surprised) Jack Lemmon, and Michael Douglas premiered just 12 days before the 3 Mile Island incident.
It also didn't help that the general public has no idea how much radiation you receive on a daily basis. Below is the health impact excerpt on the NRC's breakdown of the TMI incident.
The NRC conducted detailed studies of the accident's radiological consequences, as did the Environmental Protection Agency, the Department of Health, Education and Welfare (now Health and Human Services), the Department of Energy, and the Commonwealth of Pennsylvania. Several independent groups also conducted studies. The approximately 2 million people around TMI-2 during the accident are estimated to have received an average radiation dose of only about 1 millirem above the usual background dose. To put this into context, exposure from a chest X-ray is about 6 millirem and the area's natural radioactive background dose is about 100-125 millirem per year for the area. The accident's maximum dose to a person at the site boundary would have been less than 100 millirem above background.
In the months following the accident, although questions were raised about possible adverse effects from radiation on human, animal, and plant life in the TMI area, none could be directly correlated to the accident. Thousands of environmental samples of air, water, milk, vegetation, soil, and foodstuffs were collected by various government agencies monitoring the area. Very low levels of radionuclides could be attributed to releases from the accident. However, comprehensive investigations and assessments by several well respected organizations, such as Columbia University and the University of Pittsburgh, have concluded that in spite of serious damage to the reactor, the actual release had negligible effects on the physical health of individuals or the environment.
https://www.nrc.gov/reading-rm/doc-collections/fact-sheets/3mile-isle.html