If the ad brought you here than it worked.
Who knew? I may have found my new career...Don't forget, it may not be INNO doing it. It sounds crazy, but people take this game serious and will do a lot to get ahead. Diamonds cost a pretty good chunk of real money, but there is a way to get diamonds for free. If you refer someone and they use your link, you get diamonds for referal. As the people you refer level up in age, you can get thousands and thousands of diamonds. Recruit enough people and you will have "made" a ton of money by not buying diamonds, but getting them from the referals. The links you are clinking in the ads could actually be referal links.
Just a thought.