And to some guilds, it's about team building (finding people that understand the commitment to win each week...) and the the team work to consistently execute a GE strategy so that it demonstrates a perfect record ...
Over 2 years, some guilds in this game have perfect GE records - ALL GOLD victories, in the 3 digits (104). Some 4 year GE records include GOLD wins just over 200 GOLD cups, and possibly 1 or 2 silver. And up it goes.
Then again - some guilds don't care about their record.
Now - tell anyone in the real world that "you're on a team that executed 200 straight TOP HONOR victories in a row", over 4 years and they might be impressed too.
To be a part of that and contribute to that record is something to be very proud of in a game that focuses more on individual achievements. GE, and GvG are about teamwork. When GbG was released, competitive records weren't part of it. Now, they are - GbG allows demonstrating TEAM class bragging rights.
Sometimes, you gotta PRESS IT - TO BANK IT. As many said - it's a race, from the second you know the competition (or even before...)