UBERhelp1
Well-Known Member
They aren't going after any metric in this specific case - they're trying to make a cleaner interface for players on smaller screens. It's extremely cluttered on mobile, so by having collapsible elements, you can still have the info easily accessible, but not have it coving up what little real estate you've got on screen.The collapsing menus don’t drive either of those metrics and only increase the click counts per user per day. I come from a PKI developer background and extrapolated the click count data reason which is important for identifying attacks on the envelope in my field. What metric are they going after with either the collapsing quests and the buff bar ? I say and and not or because of the way they were introduced simultaneously so they appear to be a heads or tails on the same coin scenario. Your response is credible but doesn’t account for the latest changes. They were pushed as improvements but the lack of user input in the decision or development process clearly indicate that user experience was not a concern during either process. Any insight into this would be greatly appreciated as the company obviously will be keeping these monstrosities unless the revenue generating user attrition rates cross some threshold that only they know.
Now, the daily login bonus? You can bet that's working to try and increase the DAU. Active players will probably log in anyways, but for newer players who get free resources? That'll probably help out a little bit