Create a message that includes ALL guildmembers. Name the thread whatever you want to name it and be sure to update as you bring in or lose members. Some names include (but not limited to): xx FP Neverending Swap (whatever amount you wish in multiple threads), Sticks to Bricks, GB Swoop, etc. Just have fun with it and be sure to make the Guild fun for the members. LOTS more to running a Guild than just starting one up. Good luck!