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You're assuming those players are trying to compete via Ranking instead of competing on the battlefield. If your focus is solely on Ranking most wouldn't spend for long on a new world either.
I’m assuming they are new players and that the only thing they have to assess and understand is ranking. They‘re likely in some guild with light requirements with other similarly new players as they learn and grow in their game. It’s a good year before they are competitive at anything, anywhere in the game. I’m not sure how long it would be before a player understands the things that EA described as benefits above. I’d just think they would find the initial long odds of “success” staggeringly low, subsequently shortening their playing careers before they were able to redefine what “success” means to them.
Relying on money is not scalable on its own for Ranking. Which is why money spenders who focus solely on buying to get anywhere can be easily overtaken by a competitive free player. Competitive scales your ranking. Money only gets you past the initial step
I did not mean to imply that paying money was a formula for success, so if that was a takeaway, I apologize for not being clear. What I find intriguing is from Inno Games’s perspective. What drives new players to stick it out in the game and invest real money, or does the vast majority of their sales go through the same 20,000(?) players that have been paying for the last 9+ years, versus newly created accounts? More of a rhetorical question, as I don’t imagine they’d answer that.