Different events are aimed at different groups - but where experienced players have some events that they're fine skipping because the rewards "aren't good enough", new players should be able to get something decent out of every event - whether that be the new thing or stocking up on the things long-time players already have all they want of like rogue hideouts and shrines.
I 100% disagree with this. All events are targeted toward All players. If someone chooses not to play an event, that's on them, it's not because the prizes offered were not worth it.
Please go back and review the prizes for each event from the last year. Let us know which Event Buildings were WORSE than the comparable previous event building.
Mill of Fall worse than The Ship? Nope.
Level 2 Piazza Set worse than a Level 2 Cherry Garden? Nope.
Colossus worse than the Tholos? Nope, not there either.
I don't know a single advanced player capable of doing math that has stated any event building has not been worth playing for. Plenty of frustration about getting there, but not about the final prize. Granted many of the event prizes don't fit diamond farms, and many advanced players often make diamond farms, but diamond farms never make advanced players.
I have seen many folks here and on the wiki claiming to be advanced players trying to justify their non-participation or lack of success on prizes not being worth it, but the math doesn't lie. Most advanced players I know are mainly interested in maximizing overall production per tile. I've yet to see an event building that doesn't deliver that better than the ones that have come before.
I find it hilarious the number of people who complain about the crap prizes only to find a Bazaar and a city filled with incomplete disconnected sets when I look to see their greatness for myself.