Outlaw Dread
Member
This has nothing, nothing to do with capitalism. There are many ways to run a business in a capitalist marketplace, some are profitable and competent, some are not. Equally, businesses can develop a reputation for good customer service, and others don’t. The ideal for longevity in a capitalist system is being profitable while also retaining happy customers who keep wanting to spend.Capitalism can be a real bittle, too bad everyone needs to make a buck. Tough to find an alternative that works over the long term.
At least for quite a few senior players on FoE forums and in guilds, Inno’s reputation for being customer-friendly is on a decline. And the recent financials seem to say that Inno is also not doing well in retaining, let alone growing, revenues.
Could this be due to them being bought over? Impossible to know how much independence Inno has to set long-term strategy under its new owners. But whomever is behind the recent decisions to extract more cash from existing players, it seems that they are not succeeding in keeping existing customers happy enough to continue.
A recent article on Udonis offers some interesting thoughts on why player retention is an important component of the success of a business.
Search for “ You Should Analyze Your Game’s Player Lifespan – Here’s Why”, which notes:
“Your goal is to encourage positive feelings and prolong the lifespan. …. Obviously, the longer the player lifespan, the better.”