There's virtually no rewards for being first place in GBG aside from... inefficient RtVs and AD coins. That is the root of the problem
Why? Because you encourage degenerate sector swaps and locks that way. Guilds won't want to overly dominate and instead look for 1 to 2 guilds to work together in order to get more battles. The more guild that works together, the more resources the guild saves. And because sector locks don't get randomized from 1,2,3,4 hours, any half-decent low effort coord blocks any attempt for breaking softlocks
Providing actually good/infinitely scaling rewards for 1st placers and guilds that refuse to work with others because they're too strong would solve a lot of GBG degeneracies because maintaining that kind of strategy would actually cost them compared to what we have now where the costs is basically non-existent to maintain and alliances is always a no-brainer
So here's a thought from Sharmon the Impaler. Sounds like a strategy for success for a Guild that wants to earn/work its way to competitiveness instead of changing the rules.
The guilds are made up of individual people , you make connections with the people in the other guilds over time (you know , friends list , swap groups , forums , etc). These connections build to alliances between the guilds each player is in and voila. Through your hard work your guild is now allied with another and gets a slice of the pie.
The involvement in GbG starts with recruiting , building up your members so you grow as a unit. Ban greedy practices like 1.8, 1.85 , swaps etc. This creates top flowing wealth only and will suppress you as a guild and make you very noncompetitive in GbG.
Guilds were created to form bonds between individual members not as a cash cow for the founder and leaders , work that and you will have the grass roots worked out. Then you compete as a unit and will get knocked down. Guess what ? You build everyone higher and you get into the ring again. Rinse and repeat until you've earned your playing level AS A UNIT.
A large campaign involves many players in a guild and shift work and planning , this is fully engaged game play , this is good. I have been building myself up in Q for over a year and my current guild is a family that helps one another because the weakest link determines the strength of a chain. A weak guild starts with the players that bellyache about guild requirements and not getting everything handed to them , this progresses to the GbG level. Fix the roots and you will fix GbG. Stop asking Inno to spoon feed you and just play it like it was meant to be played . *mic drop*